Internet and social media has fast become an alternative method of advertising but...... Direct Mail is still one of the best methods for getting a good return on your advertising budget. Studies show that receiving a physical piece in the mail will improve the chances of it actually getting read. The trick is to mail to those people who are most interested in your product or service and use smart mailing techniques to reduce costs.
Using a list brokerage like DBSLists.com can help target your mailing to those that most likely to be interested in what you have to sell by using demographically enhanced or direct response lists. The best example I can use is one of my clients who sells fishing supplies. Rather than mail to a broad base of people in a given zip code or geographic area, we find lists of people who are actually interested in fishing. On the other hand, a local restaurant or hospital might want to mail to every household in a given radius or apply other demographic overlay, like age, income or home value.
Your direct mail costs can be reduced by cleaning and updating your in-house database. DBS can standardize your address list, check for people who have moved, remove duplicate addresses or people who are deceased, update for zip code changes and more.....
DBS can help you mail smarter -- call us to see how we can help.