Wednesday, April 10, 2013

What exactly is "Junk Mail" ?

According to the dictionaries, junk mail is defined as......

       (Business / Marketing) untargeted mail advertising goods or services
                ~Collins English Dictionary

       Third-class mail, such as advertisements, mailed indiscriminately in large quantities.
                ~American Heritage Dictionary

I hear people say they are sooooo tired of all the "junk mail" they receive.  

Funny what some people say they consider junk mail.  When I ask them what part is junk, they are hard pressed to say but it usually comes down to -- the mail that isn't relevant to them at that moment in time. 

What kind of mail DO they want?

     -They DO like hearing about new businesses in the area.
     -They DO like getting notices of sales for products they are interested in
     -They DO like getting notices of upcoming community events - for activities they like

As long as it is something THEY want.... then it's not junk mail -- to them anyway.


Is your mailing going to be perceived as "Junk Mail" or are you targeting your mailing list so great that it will be perceived as "Wanted Mail".

What can you do for people to WANT your mail?  By Targeting your mailing list to mail to only those people interested in what you are selling!

DBS can help you with that!

We can help you target your mail by:

     -Radius around your business
     -By Demographics -- age, gender, income levels, homeowner, etc.
     -By Specific Interest -- if you sell fishing supplies.... target people who like to fish.

If your business is selling neighborhood services, then it would make sense to mail to every household in a specific radius around the business.  There is no need to blanket an entire area however if what you are selling is something that only a particular segment of population needs or wants.

Statistics show that people like having something physical to look at - to set aside until they are ready to take action. I have an area on my counter where I put advertisements for things I intend to buy, just not this week. Then when I am ready, I have it on hand, ready to take advantage of the offer.  Direct mail advertising is still one of the most effective ways to advertise.

DBS - helping you mail better - and smarter!

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