When it is your own project - that is probably the one time you actually want to be on a mailing list. We just completed a project for a client who had us obtain a mailing list for them that was pretty broad based and her name was not on the list that she ordered and she questioned why wasn't it there - it should have been, according to her. Since her name didn't show up, she wondered whether the list was even good at all - after all, if it was any good, her name would be there.
Well, the bottom line is that the list compilers don't know everything about everyone (contrary to popular belief). The names on a mailing list come from a variety of places - from directories, telephone and utility hookups, warranty registrations, subscriptions, purchases etc. Does it mean the list choice was a bad one -- not at all - especially if it meets the criteria and quantity that the project calls for.
Problems with Databases
A lot of our clients don't understand how important it is to keep their in-house databases in good shape - and it starts with making sure data is entered correctly to start with. Bad data can result in unnecessary postage and print costs when there are a lot of duplicates, addresses that aren't deliverable, and worst of all.... comments entered into an address field. No kidding - we get databases in that have comments like "he's an idiot", "owes money" or "don't deliver to this address" etc. Can you imagine the person getting your mailpiece delivered to their home with the comment in the address field?
1st Class Mailings and Returned Mail
Mailing at 1st-Class rates can result in mail being returned and not being deliverable as addressed. There can be a lot of reasons why mail could be returned as not deliverable. Some of the biggest reasons could include:
- The person addressed moved and did not file a change of address with the post office
- An apartment number or suite number was not included as part of the address.
- An internal mailstop number wasn't included - some large companies require this before their internal mailroom will deliver it.
Zip Code Changes - Phoenix Area
When the U.S. Postal Service changes central Arizona ZIP codes next month, the hardest hit may be the small-business owners struggling to survive in a slow economy.
ZIP codes that start with 852 will switch to 851 in much of Pinal County, Queen Creek, and some unincorporated areas of Maricopa County beginning July 1.
Click here to read rest of story: http://www.azcentral.com/php-bin/clicktrack/email.php/8789504
Source: The Arizona Republic
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DBSLists.com / Listfinders.com
ZIP codes that start with 852 will switch to 851 in much of Pinal County, Queen Creek, and some unincorporated areas of Maricopa County beginning July 1.
Click here to read rest of story: http://www.azcentral.com/php-bin/clicktrack/email.php/8789504
Source: The Arizona Republic
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DBSLists.com / Listfinders.com
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New Postage Rates - as of May 11th
USPS has raised their rates again --
First-Class - single piece 1 ounce letter rate increases:2 cents from .42 to .44
First-Class - single piece 1 ounce flat rate increases:5 cents from .83 to .88
First-Class - single piece postcard rate increases:1 cent from .27 to .28
Click here to see rates for bulk mail and other categories: http://dbslists.com/Index_files/Page1183.htm
First-Class - single piece 1 ounce letter rate increases:2 cents from .42 to .44
First-Class - single piece 1 ounce flat rate increases:5 cents from .83 to .88
First-Class - single piece postcard rate increases:1 cent from .27 to .28
Click here to see rates for bulk mail and other categories: http://dbslists.com/Index_files/Page1183.htm
What kind of lists are there?
LIST BASICS
There are two main types of mailing lists available:
There are two main types of mailing lists available:
Compiled Lists
Direct Response Lists
A Compiled List is comprised of names that have been gathered from a variety of sources that simply list those names that fit a given criteria, i.e. all Phoenix residents; all Insurance Agents, Restaurants, or Used Car dealers. A compiled list can also include expanded information such as all people living in a specific zip code with incomes over a certain level and within specific age ranges. There are many types of compiled lists that reflect lifestyles and professions.
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