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First Class Mailings and Returned Mail
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Are you getting returned mail in your marketing campaigns? If you are mailing at First-Class rates, mail will be returned as undeliverable f...
NEW POSTAL RATE CHANGES FOR 2021
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Postage costs are changing on January 24th. Here are the change comparisons between 2020 and 2021 for first class mail. Additional posts c...
What does "one per household" mean?
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Most times, our clients want a list that is "one per household". Generally that means they want "one per address" so ...
Is it K or M when referring to "per thousand"?
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Have you noticed.... that the print / mailing / marketing services world uses "M" in their pricing quotes while the financial wo...
When things don't go right.......
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I recently took on a very small project of printing and mailing a postcard for a local non-profit group - under 150 pieces. I donated ...
California New Privacy Law
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Notice to Marketers: California has a new privacy law that took effect January 1, 2020 This law grants consumers a right to request comp...
Direct Mail STILL works!
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There is more opportunity than ever to get your advertising message out! Internet and social media has fast become an alternative...
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“The mailing list is the single most important component of any direct mail campaign. If you are missing the target, it doesn’...
Is Your Marketing Database Costing You Money?
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It IS costing you money if it contains a lot of inconsistencies in how the data has been entered like: John Q. Smith | 123 South Mai...
Have you looked at your customer data lately?
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Chances are, it is full of addresses that have changed zip codes, have lots of duplicate records , or even worse - the record gets r...
Are You Mailing To Dead People?
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I was talking to the receptionist at the assisted living facility that my Mother lives at and she told me about the mountains of mail she r...
What exactly IS Junk Mail?
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According to the dictionaries, junk mail is defined as...... (Business / Marketing) untargeted mail advertising goods or se...
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