DBSLists.com - Mailing List News Blog

Bringing you news and updates in the mailing list and direct mail industry.

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Are You Mailing To Dead People?

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I was talking to the receptionist at the assisted living facility that my Mother lives at and she told me about the mountains of mail she r...

What exactly IS Junk Mail?

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According to the dictionaries, junk mail is defined as......        (Business / Marketing) untargeted mail advertising goods or se...

Is Direct Mail Still Alive?

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The rising costs of doing a direct mail campaign have made some mailers hold back on how much advertising they do by mail and have increase...

Importance of good data

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A lot of our clients don't understand how important it is to keep their in-house databases in good shape - and it starts with making su...

Email Confusion

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Several times in the past few weeks I have had conversations with different non-profit organizations about their use of emails and the conf...

Postage Rates take another hike for 2019

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The United States Postal Services has set new pricing for postage rates taking effect on January 27, 2019. The rates increases by about 2.5%...

Are you getting the best postage rates?

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The best postage rates - Automation and Presort - for large volume mailings require certification that your mailing list has been matched ...

Important - Required New Design Changes for Self Mailers

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Design Changes Required for Self-Mailers in 2013 The United States Postal Service® (USPS®) published the final regulations for Folded S e...

Intelligent Mail Barcode

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Will you be ready? One of the biggest change is that instead of just being an option, the USPS is making IMB (Intelligent Mail Barcode...

Summer's Over

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Well.... here we are - at the end of the summer - Labor Day Weekend is coming up.   Where did the time go?  Vacation times are over and time...

When Customers Want Their Name Off a Mailing List

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I recently had a client that contacted me wanting to know how to respo nd to a phone call they had from someone that received their mailer -...

USPS Issues Advisory About Bogus Emails

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The Post Office has issued an advisory to be on guard against bogus emails that people are reporting about having a package delivery.   I ha...

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Happy  Veteran's Day -- To all who gave service to our country -- and those currently serving -- We appreciate your service...

QR Codes

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QR Codes are being seen everywhere - are you using one? A QR Code (it stands for "Quick Response") is a mobile phone readable...

Ordering Medical Lists? Things To Know.

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 There are many things to consider when ordering any list, but medical lists have some unique things to consider.  Some questions to ask y...

New Service Available for AMA (American Medical Association) Data

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A new service has become available for getting mailing lists of doctor's addresses from the AMA.  The AMA list, while usually a better ...

Follow Up - When Things Don't Go Right

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So, as it turns out - the postcards DID in fact get delivered - but was received at various addresses between 4-6 weeks AFTER the event.  Si...

When things don't go right.......

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I recently took on a very small project of printing and mailing a postcard for a local non-profit group - under 150 pieces.  I donated my ti...

Give Thanks to our Veterans

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Happy  Veteran's Day --   To all who gave service to our country -- and those currently serving --   We appreciate your service    T...

When is it a bad thing to NOT be on a mailing list?

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When it is your own project - that is probably the one time you actually want to be on a mailing list.  We just completed a project for a cl...

Problems with Databases

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A lot of our clients don't understand how important it is to keep their in-house databases in good shape - and it starts with making sur...

1st Class Mailings and Returned Mail

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Mailing at 1st-Class rates can result in mail being returned and not being deliverable as addressed.   There can be a lot of reasons why mai...

Zip Code Changes - Phoenix Area

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When the U.S. Postal Service changes central Arizona ZIP codes next month, the hardest hit may be the small-business owners struggling to su...

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DBS is now affiliated with Vertical Response Whether you're an email marketing pro or just starting out, VerticalResponse lets you creat...

New Postage Rates - as of May 11th

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USPS has raised their rates again -- First-Class - single piece 1 ounce letter rate increases:2 cents from .42 to .44 First-Class - single p...

What kind of lists are there?

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LIST BASICS There are two main types of mailing lists available: Compiled Lists Direct Response Lists A Compiled List is comprised of na...
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