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“The mailing list is the single most important  component of any direct mail campaign.  If you are missing the target,  it doesn’...

Is Your Marketing Database Costing You Money?

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It IS costing you money if it contains a lot of inconsistencies in how the data has been entered like:   John Q. Smith | 123 South Mai...

Have you looked at your customer data lately?

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Chances are, it is full of addresses that have changed zip codes, have lots of duplicate records , or even worse - the record gets r...

Are You Mailing To Dead People?

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I was talking to the receptionist at the assisted living facility that my Mother lives at and she told me about the mountains of mail she r...

What exactly IS Junk Mail?

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According to the dictionaries, junk mail is defined as......        (Business / Marketing) untargeted mail advertising goods or se...

Is Direct Mail Still Alive?

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The rising costs of doing a direct mail campaign have made some mailers hold back on how much advertising they do by mail and have increase...

Importance of good data

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A lot of our clients don't understand how important it is to keep their in-house databases in good shape - and it starts with making su...

Email Confusion

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Several times in the past few weeks I have had conversations with different non-profit organizations about their use of emails and the conf...

Postage Rates take another hike for 2019

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The United States Postal Services has set new pricing for postage rates taking effect on January 27, 2019. The rates increases by about 2.5%...

Are you getting the best postage rates?

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The best postage rates - Automation and Presort - for large volume mailings require certification that your mailing list has been matched ...

Important - Required New Design Changes for Self Mailers

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Design Changes Required for Self-Mailers in 2013 The United States Postal Service® (USPS®) published the final regulations for Folded S e...