DBSLists.com - Mailing List News Blog

Bringing you news and updates in the mailing list and direct mail industry.

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Showing posts with label Data Management. Show all posts
Showing posts with label Data Management. Show all posts

Is it K or M when referring to "per thousand"?

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  Have you noticed.... that the print / mailing / marketing services world uses "M" in their pricing quotes while the financial wo...

When things don't go right.......

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I recently took on a very small project of printing and mailing a postcard for a local non-profit group - under 150 pieces.  I donated ...

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“The mailing list is the single most important  component of any direct mail campaign.  If you are missing the target,  it doesn’...

Is Your Marketing Database Costing You Money?

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It IS costing you money if it contains a lot of inconsistencies in how the data has been entered like:   John Q. Smith | 123 South Mai...

Are you getting the best postage rates?

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The best postage rates - Automation and Presort - for large volume mailings require certification that your mailing list has been matched ...

Intelligent Mail Barcode

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Will you be ready? One of the biggest change is that instead of just being an option, the USPS is making IMB (Intelligent Mail Barcode...

1st Class Mailings and Returned Mail

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Mailing at 1st-Class rates can result in mail being returned and not being deliverable as addressed.   There can be a lot of reasons why mai...
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