Have you noticed.... that the print / mailing / marketing services world uses "M" in their pricing quotes while the financial world uses "K" and each one means "per thousand?
In the marketing and data world, "M" stands for per thousand records of data. In the print world, it would stand for per thousand sheets of paper, or other print functions like inserting, or completed print pieces. Many manufacturers also use "M" in their per unit pricing.
M and MM are Roman numerals where M stands for "one thousand" and MM is intended to denote "one thousand thousands"or "one million". A quote for mailing services would commonly show as $ /M. For example, a cost quoted as $25/M would equate to $25 for every thousand pieces. It has its roots in the British Imperial System using Roman numerals and can also be referred to as USCS (US Customary System).
CPM - Cost Per Thousand (M=1,000) - is a marketing advertising term referring to the cost usually referred to for internet pricing. For example - the cost of a Google or Facebook ad might show as $10 CPM, meaning $10 for every thousand times your ad appears. CPC means "cost per click".
The financial world uses "K" when referring to "per thousand dollars". Why is there such a difference in terms when they basically mean the same thing?
K comes from the Greek world "kilo" which means one thousand and is used in metric / decimal systems. The corresponding prefix for one million is M. An amount in the accounting and financial world shown as $14K would equate to $14,000.00.
It is entirely possible when dealing with a vendor that both terms could be used in the same sentence: An example would be a marketing quote for 80,000 records of data for a list order or pertaining to a large print order:
$45/M x 80 = $3.6k ($3,600.00)
One answer I came across as to why industry uses USCS and not metric is that when the industrial revolution happened, measurements were based on the imperial system and as time went on, it was too cost prohibitive to change. Industries dealing with international business would likely use metric.
Otherwise, I can't really find an answer as to why these two professions use different ways of of expressing "per thousand". Trust me though -- it makes a big difference when talking with various vendors for services. It's good to understand that these differences exist.
DBS - helping you to mail smarter
The print company dropped the postcards into the mail stream when they said they would (two day turnaround) The Post Office said they did not think we allowed enough time. WHHHHAAAATTTT? Eight days for delivery not enough time???????
So what's the moral of the story??? Not sure if I should focus on the fact that the Post Office now believes eight days is not sufficient time for 1st class mail to get delivered OR to extol the virtues of using local printers who would drop the mail locally. On the other hand.... the nonprofit didn't have the funds to use the local source, so the alternative was not to do the advertising to start with.
In the end......... the event didn't get the promised advertising, the donor who paid for the mailing is out some money and I look bad for suggesting a service that didn't pan out. Hmmmm - sometimes ya just can't win :(
This law grants consumers a right to request companies that are in the business of selling data to disclose the categories and specific pieces of personal information that is collected about the consumer. It grants the consumer the right to request deletion of personal information and requires the business to delete their information upon request. Failure to respond could result in penalties.
"Personal information" means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but not limited to using a real name, alias, online identifier, postal address, email address, etc.
The bill, however, specifically allows use of personal information that is gathered from "publicly available information".
To comply with this, a suppression file would need to be created of people who make this request. We would have to rely on each client to keep a file of people requesting to be taken off a list and suppress from each mailing.
Because we do not believe a suppression list could be maintained without error, we will change our practices, for the time being, to be in compliance by selling lists for mailing in California that are addressed only to "Resident" rather than a specific name.
Go to this link to read the language in the full bill, California Privacy Law 2020
get your advertising message out!
Internet and social media has fast become an alternative method of advertising but......
Direct Mail is still one of the best methods for getting a good return on your advertising budget.
Studies show that receiving a physical piece in the mail will improve the chances of it actually getting read. The trick is to mail to those people who are most interested in your product or service and use smart mailing techniques to reduce costs.
The best example I can use is one of my clients who sells fishing supplies. Rather than mail to a broad base of people in a given zip code or geographic area, we find lists of people who are actually interested in fishing. On the other hand, a local restaurant or hospital might want to mail to every household in a given radius or apply other demographic overlay, like age, income or home value.
DBS can standardize your address list, check for people who have moved, remove duplicate addresses or people who are deceased, update for zip code changes and more.....
DBS can help you mail smarter -- call us to see how we can help.
John Smith | 123 So Main Street | Anytn | Anystate | 12345-4321
John Q. Smith | 123 S Main St | Anytown | AS | 12345
John Q. Smith | 123 Main St So | Any Town | AS | 12345
J. Smith | 123 S Main Str #1 | Anytown | A S | 12345
John Q. Smith | 123 S Main St , Apt 1 | Anytown | AS | 12345