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Showing posts with label Direct Mail. Show all posts
Showing posts with label Direct Mail. Show all posts

First Class Mailings and Returned Mail

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Are you getting returned mail in your marketing campaigns? If you are mailing at First-Class rates, mail will be returned as undeliverable f...

Is it K or M when referring to "per thousand"?

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  Have you noticed.... that the print / mailing / marketing services world uses "M" in their pricing quotes while the financial wo...

When things don't go right.......

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I recently took on a very small project of printing and mailing a postcard for a local non-profit group - under 150 pieces.  I donated ...

California New Privacy Law

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Notice to Marketers:  California has a new privacy law that took effect January 1, 2020 This law grants consumers a right to request comp...

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“The mailing list is the single most important  component of any direct mail campaign.  If you are missing the target,  it doesn’...

Is Your Marketing Database Costing You Money?

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It IS costing you money if it contains a lot of inconsistencies in how the data has been entered like:   John Q. Smith | 123 South Mai...

What exactly IS Junk Mail?

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According to the dictionaries, junk mail is defined as......        (Business / Marketing) untargeted mail advertising goods or se...

Is Direct Mail Still Alive?

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The rising costs of doing a direct mail campaign have made some mailers hold back on how much advertising they do by mail and have increase...

Email Confusion

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Several times in the past few weeks I have had conversations with different non-profit organizations about their use of emails and the conf...

Are you getting the best postage rates?

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The best postage rates - Automation and Presort - for large volume mailings require certification that your mailing list has been matched ...

Important - Required New Design Changes for Self Mailers

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Design Changes Required for Self-Mailers in 2013 The United States Postal Service® (USPS®) published the final regulations for Folded S e...

Intelligent Mail Barcode

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Will you be ready? One of the biggest change is that instead of just being an option, the USPS is making IMB (Intelligent Mail Barcode...

When Customers Want Their Name Off a Mailing List

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I recently had a client that contacted me wanting to know how to respo nd to a phone call they had from someone that received their mailer -...

QR Codes

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QR Codes are being seen everywhere - are you using one? A QR Code (it stands for "Quick Response") is a mobile phone readable...

Ordering Medical Lists? Things To Know.

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 There are many things to consider when ordering any list, but medical lists have some unique things to consider.  Some questions to ask y...

New Service Available for AMA (American Medical Association) Data

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A new service has become available for getting mailing lists of doctor's addresses from the AMA.  The AMA list, while usually a better ...

When is it a bad thing to NOT be on a mailing list?

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When it is your own project - that is probably the one time you actually want to be on a mailing list.  We just completed a project for a cl...

Problems with Databases

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A lot of our clients don't understand how important it is to keep their in-house databases in good shape - and it starts with making sur...

1st Class Mailings and Returned Mail

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Mailing at 1st-Class rates can result in mail being returned and not being deliverable as addressed.   There can be a lot of reasons why mai...