▼
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

First Class Mailings and Returned Mail

›
Are you getting returned mail in your marketing campaigns? If you are mailing at First-Class rates, mail will be returned as undeliverable f...

Is it K or M when referring to "per thousand"?

›
  Have you noticed.... that the print / mailing / marketing services world uses "M" in their pricing quotes while the financial wo...

When things don't go right.......

›
I recently took on a very small project of printing and mailing a postcard for a local non-profit group - under 150 pieces.  I donated ...

California New Privacy Law

›
Notice to Marketers:  California has a new privacy law that took effect January 1, 2020 This law grants consumers a right to request comp...

›
“The mailing list is the single most important  component of any direct mail campaign.  If you are missing the target,  it doesn’...

Is Your Marketing Database Costing You Money?

›
It IS costing you money if it contains a lot of inconsistencies in how the data has been entered like:   John Q. Smith | 123 South Mai...

Are You Mailing To Dead People?

›
I was talking to the receptionist at the assisted living facility that my Mother lives at and she told me about the mountains of mail she r...

What exactly IS Junk Mail?

›
According to the dictionaries, junk mail is defined as......        (Business / Marketing) untargeted mail advertising goods or se...

Is Direct Mail Still Alive?

›
The rising costs of doing a direct mail campaign have made some mailers hold back on how much advertising they do by mail and have increase...

When Customers Want Their Name Off a Mailing List

›
I recently had a client that contacted me wanting to know how to respo nd to a phone call they had from someone that received their mailer -...