Thursday, November 11, 2010

Give Thanks to our Veterans

Happy  Veteran's Day --
 
To all who gave service to our country -- and those currently serving --
 
We appreciate your service 
 
Thank you

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While we celebrate this day to give thanks to ALL of our soldiers, don't forget the origins of this day and why it is celebrated on November 11, at 11:11 in the day.
 
In 1918, on the eleventh hour of the eleventh day in the eleventh month, the world rejoiced and celebrated. After four years of bitter war, an armistice was signed. The "war to end all wars" was over.

In 1918, on the eleventh hour of the eleventh day in the eleventh month, the world rejoiced and celebrated. After four years of bitter war, an armistice was signed. The "war to end all wars" was over.
November 11, 1919 was set aside as Armistice Day in the United States, to remember the sacrifices that men and women made during World War I in order to ensure a lasting peace. On Armistice Day, soldiers who survived the war marched in a parade through their home towns. Politicians and veteran officers gave speeches and held ceremonies of thanks for the peace they had won.

Wednesday, June 2, 2010

Is Direct Mail Still Alive?

The rising costs of doing a direct mail campaign have made some mailers hold back on how much advertising they do by mail and have increased their advertising with social media instead.  

Has social media taken over?  Even with the explosion of social media, reports show that direct mail is still one of the most effective way to advertise - and advertisers are increasingly coming back to what they know works.   Advertising by mail gives you the opportunity to personalize and target your advertising to the specific group of people that you are trying to reach in a way that social media can't.

Friday, April 9, 2010

Are you mailing to dead people?

I was talking to the receptionist at the assisted living facility that my Mother lives at and she told me about the mountains of mail she receives daily for people who have passed on to the great beyond and asked if there was anything that could be done to get it to stop.  I explained that most reputable list compilers pass their data against the deceased file, but once that list has been sold to advertisers to use, it would be up to the advertiser to keep the list updated.  A deceased name can come back on when people don't remove the person's name from telephone directories, utility billings etc. perpetuating the problem.

Are you mailing to dead people?

Unless you are routinely cleaning your list, then there is a good chance you are.  We can clean your mailing list by running your data through a process that identifies deceased people.  At the same time, we can pick up new addresses where people have moved and remove bad addresses.

It costs a lot of money for printing and postage -- don't waste your money -- statistics show dead people never order.  Increase your ROI - only mail to people who are breathing.

Sunday, March 28, 2010

When is it a bad thing to NOT be on a mailing list?

When it is your own project - that is probably the one time you actually want to be on a mailing list.  We just completed a project for a client who had us obtain a mailing list for them that was pretty broad based and her name was not on the list that she ordered and she questioned why wasn't it there - it should have been, according to her.  Since her name didn't show up, she wondered whether the list was even good at all - after all, if it was any good, her name would be there.

Well, the bottom line is that the list compilers don't know everything about everyone (contrary to popular belief).  The names on a mailing list come from a variety of places - from directories, telephone and utility hookups, warranty registrations, subscriptions, purchases etc.   Does it mean the list choice was a bad one -- not at all - especially if it meets the criteria and quantity that the project calls for.

Sunday, February 21, 2010

Problems with Databases

A lot of our clients don't understand how important it is to keep their in-house databases in good shape - and it starts with making sure data is entered correctly to start with.  Bad data can result in unnecessary postage and print costs when there are a lot of duplicates, addresses that aren't deliverable, and worst of all....   comments entered into an address field.   No kidding - we get databases in that have comments like "he's an idiot", "owes money" or "don't deliver to this address" etc.   Can you imagine the person getting your mailpiece delivered to their home with the comment in the address field?