Thursday, November 10, 2011

Happy  Veteran's Day --
To all who gave service to our country -- and those currently serving --
We appreciate your service 
Thank you

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While we celebrate this day to give thanks to ALL of our soldiers, don't forget the origins of this day and why it is celebrated on November 11, at 11:11 in the day.
In 1918, on the eleventh hour of the eleventh day in the eleventh month, the world rejoiced and celebrated. After four years of bitter war, an armistice was signed. The "war to end all wars" was over.

In 1918, on the eleventh hour of the eleventh day in the eleventh month, the world rejoiced and celebrated. After four years of bitter war, an armistice was signed. The "war to end all wars" was over.
November 11, 1919 was set aside as Armistice Day in the United States, to remember the sacrifices that men and women made during World War I in order to ensure a lasting peace. On Armistice Day, soldiers who survived the war marched in a parade through their home towns. Politicians and veteran officers gave speeches and held ceremonies of thanks for the peace they had won.

Friday, June 3, 2011

QR Codes

QR Codes are being seen everywhere - are you using one?



A QR Code (it stands for "Quick Response") is a mobile phone readable barcode that's been big in Japan forever, broke into Eurpoe a while back, and is now getting traction in USA.

 QR Codes are scanned from "Smart" phones that have a free downloadable QR Reader App.

This QR Code sends an email to me for information on our services.


You will soon be seeing these used to enhance marketing activities everywhere.  What are some ideas where this can be used?

Wednesday, April 20, 2011

Ordering Medical Lists? Things To Know.

 There are many things to consider when ordering any list, but medical lists have some unique things to consider.  Some questions to ask yourself:

Monday, February 28, 2011

New Service Available for AMA (American Medical Association) Data

A new service has become available for getting mailing lists of doctor's addresses from the AMA.  The AMA list, while usually a better quality list over compiled directory lists, is quite expensive with minimum orders of 5,000 records or more.  In those cases where you only want a small quantity, the cost is the same as if you ordered 5,000 records.   But now, there is a prepay service available to that makes it easier and cheaper to order those lists that are smaller when mailing to a small regional area.

Follow Up - When Things Don't Go Right

So, as it turns out - the postcards DID in fact get delivered - but was received at various addresses between 4-6 weeks AFTER the event.  Since different people received the postcards at different times, it would tell me that they got hung up with different carriers at separate post office locations.   This would make sense if the postcards were sent at bulk rates, but they were sent 1st Class Mail - absolutely no reason they should not have been delivered prior to the event.  Doesn't help the non-profit that was holding the event though :(

Thursday, January 13, 2011

When things don't go right.......

I recently took on a very small project of printing and mailing a postcard for a local non-profit group - under 150 pieces.  I donated my time and costs for getting a mailing list for them.   Because it was so small and virtually no budget, and the local printers had minimums, setup fees, etc. that made it not feasible to order from them, I ordered postcards from an online East Coast print company that was offering a great deal - and they provided mailing services as well with a guaranteed two-day turnaround.   Sounds like a great solution, right?  Except it was for a specific event and the postcards never arrived in time for the event even though the postcards were sent 1st class.