Tuesday, May 12, 2009

What kind of lists are there?

LIST BASICS

There are two main types of mailing lists available:

Compiled Lists
Direct Response Lists

A Compiled List is comprised of names that have been gathered from a variety of sources that simply list those names that fit a given criteria, i.e. all Phoenix residents; all Insurance Agents, Restaurants, or Used Car dealers. A compiled list can also include expanded information such as all people living in a specific zip code with incomes over a certain level and within specific age ranges. There are many types of compiled lists that reflect lifestyles and professions.
These lists are meant to be used by advertisers wanting to reach all people within a given market segment without qualifying if those people are actually interested in the product that is being sold.

A Direct Response List more specifically targets those people who have a demonstrated interest in the product line that is being advertised, and have already responded to the offer by direct mail. For example, if you are selling health products, you want to target your mailing to people who have already purchased health products by direct mail. Or, if you are selling fishing lures, it would be important to mail to people who have purchased fishing supplies by direct mail. It is important to direct your mailing to those people most likely to purchase by direct mail – a direct response buyer .
Go to http://www.dbslists.com/ or http://www.findamailinglist.com/ for more information. We welcome all calls -- 480.346.1114

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