Thursday, March 14, 2019

Are You Mailing To Dead People?

I was talking to the receptionist at the assisted living facility that my Mother lives at and she told me about the mountains of mail she receives daily for people who have passed on to the great beyond and asked if there was anything that could be done to get it to stop.I explained that most reputable list compilers pass their data against the deceased file before it is released to advertisers, but not everyone does. And, if it is an internal list and isn't updated  then that person's name will be used on mailings until someone tells them to remove it.  And, to make things worse - deceased names can also come back on when people leave the deceased's name on telephone directories, utility billings etc. perpetuating the problem. It just gets picked up over and over by advertisers even when they are doing everything they can.

Are you mailing to dead people?

Unless you are routinely cleaning your list, then there is a good chance you are.  We can clean your mailing list for you by running your data through a process that identifies deceased people. At the same time, we can pick up new addresses where people have moved and remove bad addresses.

It costs a lot of money for printing and postage -- don't waste your money -- statistics show dead people never order.  Increase your ROI - only mail to people who are breathing.



DBS can help you mail better - and smarter!


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