Showing posts with label Dedupe. Show all posts
Showing posts with label Dedupe. Show all posts

Wednesday, April 24, 2019

Is Your Marketing Database Costing You Money?

It IS costing you money if it contains a lot of inconsistencies in how the data has been entered like:  

John Q. Smith | 123 South Main Street | Anytown | Anystate | 12345  
John  Smith     | 123 So Main Street      | Anytn       | Anystate | 12345-4321
John Q. Smith | 123 S Main St               | Anytown  | AS           | 12345
John Q. Smith | 123  Main St So            | Any Town | AS          | 12345
J. Smith           | 123 S Main Str #1         | Anytown  | A S          | 12345
John Q. Smith | 123 S Main St , Apt 1   | Anytown  | AS           | 12345
These are examples  of the kind of inconsistencies that we commonly see when working on databases that can make it difficult to  catch them  as duplicates.

Chances are, YOUR database has a lot of input errors and sloppy data entry that can keep you from using the database effectively for your marketing campaigns.  It's not unusual - most companies have databases that need cleaning up, standardizing the data, removing duplicates etc. 

Even with excellent data input, there are  other factors that can cause your database to be outdated.   People move and zip codes or area codes change.
DBS can work with you to standardize and correct your data
· Eliminate Duplicate Records ( Merge/Purge )
· Field Parsing
· Address Standardization
· Upper / Lower Case - change casing
· NCOA (National Change of Address) update for people who’ve moved
· Remove Deceased names
· Update Area Codes and Zip Codes
· Data Entry

All that effort you put into capturing data about your customers or prospects is only valuable if you can use it.  You will get a much better response AND save money if your data is cleaned up. 


 DBS can help you mail BETTER and SMARTER